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	<title>Better Letter</title>
	<link>http://www.betterletter.biz</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Tue, 13 Jan 2009 20:54:28 +0000</lastBuildDate>
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	<item>
		<title>Dealing With Economic Downturn For Small Businesses</title>
		<description>CNN just keeps pounding away. Again and again, the big "R" word, Recession. Experts pose the question "Are we entering a depression?", and other experts answer the question with full certainty.  All the time, their viewers grow more and more anxious.  In the end, people's fears and anxiety and the ...</description>
		<link>http://www.betterletter.biz/?p=39</link>
			</item>
	<item>
		<title>Atlanta Direct Mail Advertising - A Simple Guide</title>
		<description>Direct mail advertising is by far the most cost efficient method of getting your business in front of people to generate interest in your product or service. As opposed to other forms of advertising such as the yellow pages, you can actually generate new customers who have never even heard ...</description>
		<link>http://www.betterletter.biz/?p=33</link>
			</item>
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		<title>The Surest Way To Fail At Direct Mail Marketing</title>
		<description>When conducting direct mail marketing there is one sure way to fail, just fail to "ask". In all the details of the marketing campaign from cost, design, printing and mailing it is easy to overlook one very important factor.

Have you ever received an advertisement or read an article that was ...</description>
		<link>http://www.betterletter.biz/?p=29</link>
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		<title>Printing Services</title>
		<description>When contracting out printing services it is important to do research. Doing research up front can help you make your direct mail campaign profitable with as few headaches as possible.  We have put together a list of questions you may want to answer before going to the printer.

1. Who is ...</description>
		<link>http://www.betterletter.biz/?p=28</link>
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		<title>NCOA Move Update will be required for Standard Mail</title>
		<description>On November 23, 2008 NCOA Move Update will be required for Standard Mail.

The United States Postal Service is implementing some new rule changes that may impact your future mailings. Meeting these new requirements ensures that your mail is in full USPS compliance. Furthermore, it will allow you to continue to ...</description>
		<link>http://www.betterletter.biz/?p=21</link>
			</item>
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		<title>Five Tips For Direct Mail Success</title>
		<description>Direct mail marketing can be a very effective technique for gaining new sales, whether from new or current customers.  It has been the preferred method of advertising for many large companies, and that is not going to change anytime soon.

1). Research is your friend - leverage what you know about ...</description>
		<link>http://www.betterletter.biz/?p=19</link>
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		<title>Reach New Customers With Direct Mail</title>
		<description>According to a recent survey, 77% of consumers who were not already customers were driven online to complete online credit applications by direct mail advertisements.  Credit card companies have massive marketing budgets and could focus all of their energies on T.V. and radio advertisements.  However, they have discovered that relentless ...</description>
		<link>http://www.betterletter.biz/?p=15</link>
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