Thank you for taking time to visit Betterletter.biz. It is our goal that this site not only provides you with information about our services, but also about the direct mail industry as a whole. We do our very best every day to provide you with the most comprehensive mail marketing information available.
Every one of our customers is a valued asset and is treated as such by our well- trained and professional Customer Service Representatives. We take pride in tailoring our services to match your specific needs. That is why one of our top priorities is to make available to you the knowledge we have acquired throughout our 15 years of experience in the mailing industry.
In order to provide you with a better understanding on the inner workings of the direct mail industry, we will periodically publish informative posts here on our web page.
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CNN just keeps pounding away. Again and again, the big “R” word, Recession. Experts pose the question “Are we entering a depression?”, and other experts answer the question with full certainty. All the time, their viewers grow more and more anxious. In the end, people’s fears and anxiety and the constant news cycle almost make the downward trend inevitable, a self fulfilling prophesy. Continue reading ‘Dealing With Economic Downturn For Small Businesses’
Direct mail advertising is by far the most cost efficient method of getting your business in front of people to generate interest in your product or service. As opposed to other forms of advertising such as the yellow pages, you can actually generate new customers who have never even heard of your product or service before. Continue reading ‘Atlanta Direct Mail Advertising - A Simple Guide’
When conducting direct mail marketing there is one sure way to fail, just fail to “ask”. In all the details of the marketing campaign from cost, design, printing and mailing it is easy to overlook one very important factor.
Have you ever received an advertisement or read an article that was very convincing? It caught your attention with a dynamic design. It conveyed good information about a product or service. However, you simply discarded the advertisement and went on to the next thing that got your attention. What happened? You were not asked to do anything, so you did nothing. Continue reading ‘The Surest Way To Fail At Direct Mail Marketing’
When contracting out printing services it is important to do research. Doing research up front can help you make your direct mail campaign profitable with as few headaches as possible. We have put together a list of questions you may want to answer before going to the printer. Continue reading ‘Printing Services’
On November 23, 2008 NCOA Move Update will be required for Standard Mail.
The United States Postal Service is implementing some new rule changes that may impact your future mailings. Meeting these new requirements ensures that your mail is in full USPS compliance. Furthermore, it will allow you to continue to claim discounted presorted automation postage rates. This new change the Post Office is implementing is in the area of NCOA Move Update. Continue reading ‘NCOA Move Update will be required for Standard Mail’
Direct mail marketing can be a very effective technique for gaining new sales, whether from new or current customers. It has been the preferred method of advertising for many large companies, and that is not going to change anytime soon. Continue reading ‘Five Tips For Direct Mail Success’
According to a recent survey, 77% of consumers who were not already customers were driven online to complete online credit applications by direct mail advertisements. Credit card companies have massive marketing budgets and could focus all of their energies on T.V. and radio advertisements. However, they have discovered that relentless direct mail marketing is the most effective strategy for reaching new customers.
Credit card companies know that direct mail gives them the ability to reach a very specific demographic of the population at minimum price. For example, credit card companies know that a college student is very likely to act upon an offer for a credit card. As soon as a student graduates high school, that student starts receiving direct mail credit card offers. And usually, within months most students have acted upon those offers.
So how does the process work for a smaller business. Lets say that you sell red golf widgets: