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The Surest Way To Fail At Direct Mail Marketing
When conducting direct mail marketing there is one sure way to fail, just fail to "ask". In all the details of the marketing campaign from cost, design, printing and mailing it is easy to overlook one very important factor. Have you ever received an advertisement or read an article that was very convincing? It caught your attention with a dynamic design. It conveyed good more...
Atlanta Direct Mail Advertising – A Simple Guide
Direct mail advertising is by far the most cost efficient method of getting your business in front of people to generate interest in your product or service. As opposed to other forms of advertising such as the yellow pages, you can actually generate new customers who have never even heard of your product or service before. more...
Reach New Customers With Direct Mail
According to a recent survey, 77% of consumers who were not already customers were driven online to complete online credit applications by direct mail advertisements. Credit card companies have massive marketing budgets and could focus all of their energies on T.V. and radio advertisements. However, they have discovered that relentless direct mail marketing is the more...
Dealing With Economic Downturn For Small Businesses
CNN just keeps pounding away. Again and again, the big "R" word, Recession. Experts pose the question "Are we entering a depression?", and other experts answer the question with full certainty. All the time, their viewers grow more and more anxious. In the end, people's fears and anxiety and the constant news cycle almost make the downward trend inevitable, a self more...
Five Tips For Direct Mail Success
Direct mail marketing can be a very effective technique for gaining new sales, whether from new or current customers. It has been the preferred method of advertising for many large companies, and that is not going to change anytime soon. more...
How To Print For Success
When contracting out printing services it is important to do research. Doing research up front can help you make your direct mail campaign profitable with as few headaches as possible. We have put together a list of questions you may want to answer before going to the printer. more...
NCOA Move Update
On November 23, 2008 NCOA Move Update will be required for Standard Mail. The United States Postal Service is implementing some new rule changes that may impact your future mailings. Meeting these new requirements ensures that your mail is in full USPS compliance. Furthermore, it will allow you to continue to claim discounted presorted automation postage rates. This more...